A blog (a contraction of the term weblog) is a website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
Headline: http://www.hkheadline.com/blog/index.asp
- Headline is a stage which classify various catagoriesbloggers to express their opinion of the news. It has online shops, videos, articles and other recommendation from different members and analysts.
- Anytime is a online retail shop which is selling fashion products mainly from Japan. For examples: shoes, T-shirts, handbags, etc. The blog also provides update fashison news.
Interactive advertisement:
Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups.
Burger King: http://www.subservientchicken.com/
- It is a promotion website from Burger King. The main purpose is to make awareness for the visitors throught the funny advertising. If you type the command " jump", the chicken will follow the instrustion to jump as well.
Search Engine:
A search engine is a tool designed to search for information on the World Wide Web. The search results are usually presented in a list and are commonly called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in news books, databases, or open directories. Unlike Web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input.
Wikia: http://en.wikipedia.org/wiki/Main_Page
- Wikia Search is a free and open-source web search engine and a part of Wikia operated by Wikia, Inc., a for-profit company founded in late 2004 by Jimmy Wales and Angela Beesley. This roll-out version of the search interface was widely criticized by reviewers in mainstream media. The "public alpha" was launched on January 7, 2008
Online Partnerships or Affiliate Marketing:
Online partnerships or Affiliate marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.
Bauhaus: http://www.bauhaus.com.hk/
- Bauhaus is a well-known retail shop selling different brands. They have partnership agreement with some of the brands, such as "TOUGH", "SALAD", etc.
RSS Feeds:
RSS is a family of Web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. An RSS document includes full or summarized text, plus metadata such as publishing dates and authorship. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. The user subscribes to a feed by entering the feed's URI into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The RSS reader checks the user's subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds.Oriental News: http://on.cc/rss_index.html
- RSS feeds (Oriental News) will automatic send updated news to our email or blogs who want to subscribe to timely updates.
Social Networking:
A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
Tencent QQ: http://qzone.qq.com/
- Tencent QQ, generally referred to as QQ, is the most popular free instant messaging computer program in Mainland China, and the world’s third most popular IM service. The program is maintained by Tencent Holdings Limited, owned in part by Naspers. Since its entrance into Chinese households QQ quickly emerged as a modern cultural phenomenon, now being portrayed in popular culture. Aside from the chat program, QQ has also developed many subfeatures including games, pets, ringtone downloads, etc.
Gadgets:
A gadget is a small technological object that has a particular function, but is often thought of as a novelty. Gadgets are invariably considered to be more unusually or cleverly designed than normal technological objects at the time of their invention. Gadgets are sometimes also referred to as gizmos.
Hong Kong Jockey Club: http://www.hkjc.com/chinese/index.asp
Most examples are correct and valid. Just have comments on two of the examples:
回覆刪除1) For social networking, can you add a specific example of a company that uses Tencent's social network for online marketing, and describe what method was used (e.g. announcing an event, running a competition, building a profile page) ?
2) The online calculator is a very useful tool for deciding which horse or game to bet on. To be considered a gadget, it must also be downloadable either to the user's desktop or be embeddable in the user's customized portal or blog. An example for your reference is the HSBC Gadget at:
http://www.hsbc.com.hk/1/2/special/gadget
Hope this helps ! Also want to remind you to acknowledge any references used and put double-quotes around any text copied from external sources.